About Merit Insurance

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For over 40 years, Merit has been dedicated to helping clients reduce risks and manage their insurance costs. Let us show you how we can protect your lifestyle and hard-earned assets with coverage tailored to your unique needs. At Merit, we understand that insurance is personal and you’re more than just a name on a policy. We treat every client with the care and attention they deserve.

Here Are The Benefits To You

Reliable Insurance Providers: Merit brokers work exclusively with financially strong insurers that are known for settling claims fairly and quickly. You can trust our providers to have your back: see our insurance providers.
Competitive Premiums & Discounts: Take advantage of consistent, affordable premiums with discounts for multi-policy, multi-vehicle, claims-free, loyalty, new home, secure home, mortgage-free, and mature policyholders.
Flexible Payment Options: Choose from four payment plans that fit your budget, plus the convenience of online payments.
Instant Access: Download the MyMerit app for easy access to your policy details, pink card, claims services, and request policy changes anytime.
Quick Travel Insurance Quotes: Get instant online quote and issue for travel insurance, so you’re always prepared.
Extended Coverage: Need more protection? Merit offers increased liability coverage up to an additional $5,000,000 for both homeowner and auto insurance.

Why Choose A Merit Broker?

A Merit broker works on your behalf to evaluate your insurance needs and shop for the best coverage options available—something an insurance company agent simply can’t do.
With a broker, you’ll have access to a wide range of insurance options that may not be available to you directly. When it comes to safeguarding your business and finances, your Merit broker will work with you to create a customized roadmap that aligns with your long-term goals.
At Merit, we know that no two situations are the same, and that’s why we never offer a one-size-fits-all policy. We take the time to understand your unique needs and work hard to secure the best coverage at competitive prices.

“At Merit, we believe the best way to insure you is to know your story”.

RIBO Fact Sheet

CISRO Principles of Conduct

45+ Represented

insurance providers

32 Brokers

working for you

41 Years

in business

500+ Years

of combined experience

45+ Represented

insurance providers

32 Brokers

working for you

41 Years

in business

500+ Years

of combined experience

About Merit Insurance Brokers - Toronto, Waterdown, Ontario

Merit Insurance Brokers, Inc.

THE MERIT MISSION

We are a personal service-oriented team of insurance specialists who are committed to building long-term relationships and delivering coverage that reflects each client’s unique insurance needs.

Founded in 1981, Merit Insurance Brokers, Inc.

THE MERIT INSURANCE STORY

Founded in 1981, Merit Insurance Brokers, Inc. is an independent, full-service brokerage committed to providing our clients with expert guidance and exceptional personal service. This vision, combined with the dedication of our professional brokers, helped establish our prominent Toronto office, where we assist clients in making informed insurance choices and offer a comprehensive range of products and services to meet all their needs.

In 1999, we expanded with a second location in Flamborough, Ontario, allowing us to serve the farm sector better. Today, the Farm, Equine, and Country Estate sector represents a significant portion of our business.

Merit Insurance Brokers Inc. proudly serves over 10,000 clients, offering insurance coverage through more than 40 domestic and international markets.